When you search a topic using Google, the search engine displays a long list of webpages related to the topic. Have you ever wondered how the list is created and prioritized? How can you make sure that your page is one of the top pages that will appear in the search engine results?

In Google, websites and webpages are ranked according to their importance. Those websites, which are considered to be the most relevant in a particular niche, will be among the first when Google generates the search results. What does this mean to a website owner? The more relevant your content is in relation to your target audience, the more traffic you will generate. More traffic means more income.

Because of the importance of getting a high page rank, web developers learn how to use their resources to increase their rankings

* Get high quality links

There are a number of ways by which you can get links to your webpages and websites - and some of these do not require you to pay anything. You may comment on related posts regarding the topic. Just search blogs that are related to your niche, comment on a post and include your URL in the space provided.

You may also sign up as a member of forums, particularly those that are specific to your niche. This is usually free. Most forum softwares have that option for you to include a signature in your profile. What this means is that every time you create a post on a topic, your signature will appear after the post. With some basic html knowledge, place the link to your website at your signature.

* Optimize your content

Search engines will pick up your webpage if you have content which is related to the topic. In the past, this meant that the articles on your websites used the targeted keywords. However, with the latest developments in search engine optimization, spamming the keywords will even give your website a low page rank. What is better is to embed the keywords into the articles in a manner that will make them seem natural. It is also best to place other keywords that are related to the topic.

For a beginner, increasing the page rank may seem to be a difficult task. However, by just putting quality content into your website, you can start optimizing your pages and eventually, increasing your site's page ranking. Search engines list the websites related to a topic search according to their page rank. There are algorithms that are used to determine which websites will appear to be the best in a particular niche.